Laker Ice Brings Back the Bonus Can
- Laker Ice, one of the most popular beer brands in Ontario, will offer a bonus tall can of beer in every specially marked 24-bottle pack of Laker Ice.
- The Laker brand was built on offering the best value for Ontario beer drinkers, and the return of the bonus tall can promotion reinforces that positioning.
- Laker is Canadian-owned and proudly brewed in Ontario, pumping money and jobs back into our province.
Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB), today announced the return of its very popular bonus tall can promotion in specially marked 24-bottle packs of Laker Ice, for a limited time.
“Laker Ice is one of the most popular beer brands in Ontario,” said Jim Manz, Director, Commercial, Waterloo Brewing “and a free tall can of beer is a gesture from us to give the hardworking people of Ontario a break for all their hard work.”
“Laker was one of the brands that created the value segment,” continued Manz. “And we’re as committed to that position in the market as we’ve ever been. Ontario beer drinkers can count on Laker to be the best value: a high quality, award-winning, locally owned and brewed beer at a reasonable price. And that great value gets just a little better with a free tall can in 24-bottle packs of Laker Ice.”
Specially marked 24-bottle packs of Laker Ice contain a free tall can of Laker Ice and are available at The Beer Store locations across Ontario and at the Waterloo Brewing retail store starting Monday, April 29.